Description

Google Tag Manager

Measure actions and build audiences & Track visitor activity

Manage all your tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management.

Information

User Guide

https://mycbms.com/blog/odoo-google-tag-manager

Features

Easily configure Google Tag Manager in CBMS ODOO website.
Track & check analytics in Google analytics & many more.
Deploy Google and third-party tags.
Implemented Universal Analytics Enhanced Ecommerce features.
This module adds tags for Measuring Product Impressions, Product Clicks, Views of Product Details, Additions to a Shopping Cart, Checkout & Purchases.
Once module installed you can create & configure tags in Google Tag Manager panel for tracking website data.

What is Google Tag Manager ?

Google Tag Manager is part of Google Marketing Platform . This is a tag management system that allows you to quickly and easily update tags and code snippets on your website. Once the Tag Manager snippet has been added to your website, you can configure tags via a web-based user interface without having to alter and deploy additional code. This reduces errors and frees you from having to involve a developer whenever you need to make changes.

Google Tag Manager configuration

Setup an account in Google Tag Manager & get container id from the account. For more info Click Here.

Simple configuration for back-end user which will be easily available from Website > Configuration > Settings > Website > Google Tag Manager.

Enable Google Tag Manager Setting & then fill container id.

Tags for Enhanced Ecommerce.

Now create tags in google tag manager for tracking data.

Check Enhanced Ecommerce Guide & create tags for below listed functionality.

Product Impressions
Product Detail Impressions
Add to Cart
Checkout
Purchases

Data in Google Analytics.

Now track and report website traffic google marketing and analytics platform.

Google Analytics Reporting.

Analytics helps you understand how people use your sites, so you can take action to improve their experience.

Audience Reports

Analytics offers many reports that can help you analyze, understand, and improve your online advertising efforts.
Ecommerce Product Performance Reports

You can see product & it’s revenue information, average order value, ecommerce conversion rate and other data.
Ecommerce Sales Performance Reports

You can see product and transaction information, average order value, ecommerce conversion rate and other data.
Ecommerce Product List Performance Reports

You can see product and transaction information, average order value, ecommerce conversion rate and other data.